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If you're like most e-commerce stores, your Welcome Series is designed to introduce new customers to your brand and convert them into buyers. There are a lot of things to think about when you're setting up your Welcome Series, but one of the most important is how you'll capture people's emails in...

In this video, I show you how to create a conditional split in Klaviyo so that you're not constantly giving coupons to someone who has already purchased from you.

A conditional split is a component in the Visual Flow Builder that creates two distinct paths in a flow, branching based on defined...