Is borrowing other people's audiences (B.O.P.A.) part of your digital marketing strategy? If not, it should be. As business owners, we need to think creatively about engaging our audience. To scale quickly, consider collaborating with other brands to access their audiences.

For cannabis brands, have you teamed up with Cannabis Certification Schools, Testing Labs, or infused beverage brands? For CBD brands, have you partnered with spa and massage therapy centers or yoga studios? If you haven't, you're missing out. Engage their audiences through their automated emails, evergreen push notifications , SMS, upsells, etc.

This is fundamental partnership building at its best.

Are outdated resources, polls, or surveys part of your link-building strategy? If not, they should be. What if you were a cannabis retailer and created a report on how cannabis prices have changed over the last 10 years across different states?
You could adjust the prices for inflation and compare today’s costs with a decade ago.

Gather expert insights on how legalization, market competition, and production methods have impacted pricing. Then share these findings with journalists and bloggers in the cannabis, finance, or health sectors.

What if you were a CBD brand and created a detailed report on how consumer attitudes toward CBD have evolved over the past decade?

You could include data on the rise of CBD use for wellness, pain relief, and anxiety management, comparing trends in different demographics.

Gather insights from health experts on how public perception has shifted with increased research and legalization.

These are basic link-building strategies that can make a big impact on your cannabis or CBD brand's online growth.