Are you creating 'Informational' blog content that doesn't convert?
Creating informational blog content using keywords is a great way to increase website traffic. However, if that traffic doesn't convert, it doesn't matter.
Remember, there are three types of Search Queries.
- Informational
- Navigation
- Transactional
1. Navigational. You are searching for the official website for an organization/brand/company or a person.
Example search query - Mastering P.o.P
2. Informational. You are searching for information. You want to learn about a subject or how to perform a task. This can be text information on a web page, a how-to video, and so on.
Example search query - How to do Keyword Research
3. Transactional. You are searching to get something. You want to buy a product or service; you want to hear a song, watch a video, or download a PDF; you want to use a tool or service at a website.
Example search query - Buy Digital Marketing & SEO Services
Your website traffic will increase if you create informational blog content using informational keywords (e.g. how what, why, etc) but if the informational traffic doesn't convert, it doesn't matter.
So how do you convert readers to customers?
1. Direct Links to Product Pages
If you want your informational blog traffic to convert, you need to provide direct links to your product pages. Anchor text is a great way to do this. By including anchor text in your post, you make it easy for readers to find your product pages.
2. Capture Reader Emails
Another way to ensure your informational blog content converts is by capturing reader emails. You can do this by implementing an email pop-up at the end of your post. This allows you to build a list of potential customers who are interested in what you have to offer.
3. End-of-Post Calls to Action
A third way to ensure your informational blog content converts is by adding calls to action at the end of your post. For example, you could say something like, "Like this content? Sign up for our email list!" or "Check out our store!" By including these types of calls to action, you increase the chances that readers will take the next step and become paying customers.
What type of blog content are you writing? Informational? Transactional or Navigational and is it converting?
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