How to Increase Your E-Commerce Store's Average Order Value

Incorporate this formula into your online business to boost your average order value (AOV): use promotions, offer complimentary products, implement tiered pricing, upsell in the cart and through email flows, and include product reviews and social proof on your website.

To calculate your AOV, simply divide your total monthly revenue by the total number of transactions: Total Revenue ÷ Total Transactions = Monthly Average Order Value (AOV).

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