In case you didn't know!
The value of the #1 position on Google is well-documented
Studies have shown that the #1 position gets 34% of the organic traffic, meaning that if you currently command the #5 spot, you could see a significant increase in traffic simply by moving up one position.
Only 0.63% of people click on links from the second page of Google search results. This means that if you're not on the first page, you're missing out on most of the traffic. While Google Ads can quickly put you on page 1, that visibility doesn’t last forever.
The #1 position in Google is worth more than the combined traffic of positions #2-#5. However, it's important to keep perspective; while the jump from #11 to #10 might not seem like much, it actually represents a 143% increase in traffic. In other words, even small improvements in your position can have a big impact on your traffic levels. As such, it's always worth striving to improve your position in the search results; regardless of where you currently stand, there's always room for improvement.
Here are some important details about why being in the #1 spot on Google matters:
High Click-Through Rate (CTR)
Most people tend to click on the first result they see, which means that the top position gets more clicks than any other spot on the page.
Importance of Ranking High
Even moving up just a little on the first page can lead to a big increase in the number of visitors to your site.
Focus on Top Ranking
To get the best results from search engines, your main goal should be to reach that #1 position for the keywords that are important to your business.
- The #1 result in Google gets 34% of the organic traffic.
- Improving from #2 to #1 will double your organic traffic.
- The #1 position is worth #2, #3, #4 and #5 combined.
- Just #1 by itself is more than #5-#20 put together.
- The biggest jump (143%) is from #11 to #10.
Mastering P.o.P focuses on improving your website’s organic ranking on search engines like Google because it leads to more sustainable success. We teach our Inner Circle members how to make their websites search-engine-friendly and increase conversions. This includes setting up ongoing automations like email marketing, push notifications, and subscriptions. This is how we work from the moment you join!
If you think your Google Ads are giving you the best return on your investment, it’s time to rethink that. While you may get quick results from these ads, you’re spending a lot for clicks that don’t build long-term value. Plus, paid ads usually attract less traffic for the money spent and don’t help your brand’s credibility. In contrast, organic rankings bring in higher-quality visitors who are more likely to become leads or customers, creating lasting results without the ongoing costs.
Check out both screenshots below!
