Consistency with content production isn’t just “nice to have”—it’s the engine behind real SEO growth. One of our members, Mudd House Mercantile, proved just how powerful it can be when you go all in.
Here’s what happened when Katie (Mudd House Mercantile) committed to a personal Content Velocity Challenge—and why you should consider trying it yourself.
Just fyi... Content velocity means how fast and how often you create and post helpful stuff online—like blog posts. The more good content you put out, the more chances you have to show up on Google. It’s like planting seeds. The more you plant, the more that can grow.
What Katie Did Differently
Katie didn’t just randomly post blogs. She was strategic.
Here’s what she focused on:
- Content Variety: She wrote comparison posts, brandjack posts, educational posts, etc.
- Topic Research: She pulled ideas from Google News, Reddit, and other trending sources, guaranteeing her topics were relevant and interesting.
- Personal Touches: She added anecdotes, personal experiences, unique selling points and so much throughout her posts to make them more relatable and engaging.
- Personalized Formatting: Each post included personalized blog headers, sub-headers, and calls-to-action to encourage reader interaction.
- Storytelling Elements: She weaved light storytelling into her posts, making them flow naturally instead of reading like cold SEO articles.
- Niche Focus: Katie stayed tightly aligned with her niche—sustainability, eco-friendly products, and zero-waste living—using those keywords and their variations intentionally throughout her content.
Search Console - Eco Friendly Impressions & Average Position Improvement
Search Console - Sustainability Query Impressions & Average Position Improvement
Search Console - Zero Waste Query Impressions & Average Position Improvement
SEO Fundamentals:
- Optimized Titles and H2s
- Keyword integration (without stuffing)
- Image optimization (alt tags, file names, captions)
- Internal links that made sense (not random plugs)
- Adding products to posts using DropInBlog
- External links that opened in new tabs (keeping the user experience smooth)
Katie’s strategy wasn’t about publishing filler content. She focused on helpful, genuine posts—typically 1,500 words or longer, not 200-word fluff pieces.
She showed up with volume and value.
Her Publishing Strategy
Katie wrote 30 blog posts in 30 days. Instead of posting them daily, she published them all at once starting April 9, backdating the posts from March 1–March 30 for clean organization.
Important:
Backdating doesn't trick Google.
Google looks at when content is published and crawled, not the date you stamp on it.
Her real SEO starting line was April 9.
Just 8 Days Later: Early Results from Google Search Console
From April 9 to April 17 (only 8 days after going live), here’s what Katie’s Search Console shows Apr 18, 2025:
Last 3 months vs Previous 3 months:
- Clicks: 317 → 322 (small initial lift, but trending upward)
- Impressions: 61.2K → 54.6K (clear increase)
- Average Position: 35.4 → 37.7 (better ranking overall)
- CTR: 0.5% → 0.6% (slight dip—normal when impressions rise fast)
What These Metrics Actually Mean
If you're new to Google Search Console, here’s a quick breakdown of what each of these numbers means:
-
Clicks:
This is the number of times someone clicked on your blog post from a Google search.
→ 317 to 322 means more people are starting to engage with her content in search results. -
Impressions:
This is how many times her site showed up in search results—even if no one clicked.
→ 61.2K to 54.6K shows that Google is surfacing her site more often. - Average Position
This represents the average ranking of a page or search query in Google results, depending on what view you're using in Search Console.
- If you're looking at the “Pages” tab, the average position is based on how that specific page ranks across all the queries it appeared for.
- If you're in the “Queries” tab, the position reflects how high a specific keyword or phrase ranked on average.
A lower number = higher placement in search results (e.g., position 1 = top of page 1).
→ Moving from 37.7 to 35.4 means that, on average, her content is slowly climbing closer to the first few pages of Google.
-
CTR (Click-Through Rate):
This is the percentage of people who clicked on her link after seeing it in search.
→ 0.6% is solid, and even though it dipped slightly, it’s normal when impressions go up—more people see your posts, but not everyone clicks.
Even with just a few weeks of indexing, Google is already picking up her content—and performance is trending up.
Imagine what another 2–3 months of this consistency would do.
The Bigger Picture
Organic traffic doesn’t just show up.
Keyword rankings don’t magically improve.
You have to consistently produce helpful, optimized content if you want to win in today’s SEO game.
Helpful content means:
- Deep, detailed posts (not shallow 200-word blurbs)
- Focused keyword usage (and variations)
- Optimized images
- Clear internal linking
- Smart external linking
- Content that's designed to actually help the reader
When you show up with volume and value, Google notices—and rewards you with more visibility.
A few of Katie's blog post titles below:
- Eco-Friendly Gifts for Non-Eco-Friendly People
- The Best Sustainable Realtor Closing Gifts
- How to Build a Sustainable Laundry Routine
- Sustainable Living for College Students
Google Search Console's Indexed Pages
In just over a month, her site went from 258 indexed pages on March 5 to 294 by April 18.
What are indexed pages?
These are pages Google has crawled and added to its search results. If it’s not indexed, it’s invisible on Google. That’s 36 new opportunities to rank—and it’s just the beginning.
Want to Try the Content Velocity Challenge?
It’s simple:
- Write 1–2 helpful blog posts per day
- Either:
- Publish daily and submit each URL to Google for crawling and indexing
- Or write all posts first, publish them all at once (backdating if you prefer for neatness), then submit all URLs to Google
- Personalize your copy - product business or service business
- Stay consistent for 30 days straight
Just Remember This
You don’t need years to see movement.
You don’t even need six months.
You just need 30 days of intentional action—writing, publishing, submitting—and the patience to let Google do its work.
More updates coming soon. In the meantime: Stay consistent. Keep publishing.
How We Work
In Mastering P.o.P’s membership, each member has a customized SEO strategy that they are actively executing. For any online business owner with a website, having a clear SEO strategy is important—it helps attract the right audience, rank well in search results, and drive traffic to the site. As part of this strategy, we track 100 keywords for each member. These keywords are carefully selected based on competitors performing well with them, alignment with our product offerings, and the expected traffic they can generate.
Members regularly receive tips like these within the community and during weekly Zoom calls, which are recorded, timestamped, and organized with agendas to make the guidance clear and actionable. Learn How We Work!
