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If you’re seeing a lot of "how to" queries in Google Search Console, it’s a great opportunity for you to capitalize on that traffic without risking keyword cannibalization. For example, one of my Inner Circle members, Stephanie, the owner of the Self-Care and Mental Health apparel...

No matter, if you run a product-based or service-based business, optimizing for your suppliers' or partners' names, can be a smart strategy to increase visibility and attract targeted traffic. If you're selling products or offering services, deciding if this approach makes sense for your...

Are you monitoring your website's performance in Google Search Console? If not, you should be! Search Console is a free tool that provides valuable data and insights about your website's organic search traffic.

One of the most important things you can do with Search Console is to look for...

If you've been using Google Search Console (formerly known as Webmaster Tools), you may have noticed that it provides a wealth of data about your site's traffic, health and more. When someone types a search query into Google, your website URL may appear as a result in the "organic" search section...

If you don't have a Gmail associated with the website that you're going to verify, please go ahead and create a Gmail right now and make sure you're logged into it before we get started.

Before you can verify your site for Google, you have to let Google know that you're the owner of your website....