Are you monitoring your website's performance in Google Search Console? If not, you should be! Search Console is a free tool that provides valuable data and insights about your website's organic search traffic.
One of the most important things you can do with Search Console is to look for negative impression differences. A negative impression difference indicates a drop in keywords also known as a search query rank. An impression is the number of times someone has seen your page URL in search results. When a keyword or query starts to lose rank position, the number of page impressions will decrease.
In this video, I show you how to search for negative differences in Google Search Console.
