If you want your website to rank well in search engines, it's important to focus on optimization.
If you want to improve your website's performance in search engine result pages, you can use data from the following free tools:
- Google Search Console
- Google Analytics
Each platform provides different but valuable information.
Using Google Search shows you the keywords that people are using to find your site, as well as how YOUR site is ranking for those keywords.
Google Search Console provides insights into how people are engaging with your content once they've found it - what they're clicking on, average position, impressions, etc.
Google Analytics gives you a comprehensive overview of all the traffic coming to your site, both from search and from other sources (e.g. direct, referral, social, email traffic, etc).
By looking at data from all three of these platforms, you can get a complete picture of what's working in search and what needs to be improved.
This following page, which was improved using data from Google Search and Search Console, has performed much better after optimization and freshening up the meta-data.
https://www.aperfectshirt.com/collections/sweater
Previous Title Tags: Statement Sweaters Unisex All Colors & Sizes
Previous Meta Description: Show off your fun side with our unisex statement sweaters and clothing at A Perfect Shirt. Keep your closet fresh with our culture sweaters. Get 10% off!
Previous Header 1: Statement Sweaters
New Title Tags: Trendy Sweaters with Sayings Unisex
New Meta Description: Shop for trendy sweatshirts with sayings at A Perfect Shirt. Sweaters with Sayings are perfect for adding a little bit of personality to your look. Get 10% off!
New Header 1: Sweatshirts with Sayings
The screenshot below shows Total impressions have increased by 157%, CTR increased 9.09%, and average position increased by 175%.
The average position is based on the average top position of a URL on your website.
If the URL is ranking 17 in Google, this would mean that it's ranking on page two in Google (below the fold). The goal at this point would be to get the URL to rank on the first page of Google.
You can dive into Google Analytics to see if the average time spent on the page URL has increased, this would indicate whether website visitors are finding your updated content engaging. You can also look at other statistics such as the bounce rate and the number of pages per session to see if the content refresh has had an impact. If you see an improvement in these metrics, it is likely that your content refresh is successful.
Again, the data from your search engine optimization efforts can be extremely valuable in helping you to improve your website's ranking. By analyzing the results of your campaigns or website content, you can identify which keywords/search queries and phrases are bringing visitors to your site and which ones are not. You can also use this information to adjust your website content accordingly. In addition, the data can help you to identify any areas where your website may be lacking in terms of search engine optimization. By taking the time to review the data from your campaigns, you can ensure that your website is as visible as possible in the search engines.
Are you analyzing your data using the platforms mentioned above? If not, you should!
Watch How to Determine Search Intent also known as User Intent Video
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