Search engines have become a huge part of our everyday lives. When we want to know something we turn to Google, Yahoo, Bing, etc. There are many important reasons why you have to ensure that your website has good search engine visibility.
People search the Internet when they want to find a business, product, service, and even idea. Most people who search use generic words to search online - not brand names or terms. If your website has no search engine visibility on those keywords you will not be seen by this qualified public.
In the mind of the searcher, the websites that show up above the fold on the first page are the big players in that industry. Your search engine visibility is one of the most important factors in building your brand recognition online.
So how do your build up your search engine visibility?
Optimize your site's content
Start with keyword research. find out what words people use when they look for a company like yours. Generate interesting content on your website based on these keywords. The more optimized content you have on your website, the better search engine visibility you will have.
Write optimized blog content regularly around these same keywords. If your blogs are written well and provide value, they can attract links. This means other websites can and will link to your blog based on how much value they feel it provides to them and their audience. Getting links from external sites increases the inbound links to your site and raises your search engine visibility. Blog writing is one of the best ways to build up a cloud of content on the Internet and have your brand appear 'everywhere.'
E-newsletters
Send out an e-newsletter full of useful information. Help your public to understand how your product or service works and what it can do for them. Add these newsletters to your website.
Search engine visibility builds your brand and makes you a leader in your field. It brings you qualified traffic that converts into customers.
