The difference between an event flopping and being a huge success can come down to one factor: awareness. People need information about your event if they’re planning on attending, including the time, place, itinerary and more often than not, people will resort to search engines looking for more information. How do you make sure your event is at the top of their search result pages without having to implement schema markup? Optimize like a BOSS! With just a few easy changes, your event can gain more awareness, draw in more people, and drive your business forward.
Title Tag should include the following:
- One keyword phrase minimum + event name
- Event City + Zip Code
Meta Description should include the following:
- Two keywords minimum + event name
- Event Address + Zip Code
- Event time
- Event description
- Title Tags should have a 55 character limit & meta descriptions 155
H1 Tag should include the following:
- One keyword phrase + event name
Page Content should include the following:
- Detailed event description
- Branded & non-branded keywords (2 minimum)
- Event location – street address, city, zip code
- Event year, phone number & time
