Let’s clear something up:
You don’t need to write blog posts about your products to rank for them.
Let’s use a mental health apparel brand as an example.
They’re tracking keywords like mental health clothing, mental health t-shirts, and mental health sweatshirts using a tool like Keywords Everywhere. They use it to see which keywords their competitors rank for—both on individual pages and across entire domains. That doesn’t mean every blog post needs to include those exact keywords in the title, header tags, or body content. The goal is to understand what’s working—not to stuff keywords into every post.
You can rank for product-related keywords inside topic-driven posts—if you do it right.
Relevance Matters More Than Intent Labels
Google doesn’t just categorize content by whether it’s a product review, promotion, new arrival, how-to guide, or personal story. It ranks pages based on how relevant they are to a search query.
So if your blog post is about mental health routines, self-care practices, or personal growth—and it naturally mentions your products, like mental health apparel, mental health t-shirts, or affirmation sweatshirts—Google can still pick up on those keywords and connect them to your brand.
What Strategic Keyword Integration Looks Like
Take this example:
Blog Title: “5 Mental Health Habits That Actually Help Me Reset”
You could include a line like:
“Wearing my favorite affirmation sweatshirt during morning journaling helps me stay grounded and present.”
That one sentence:
- Mentions the product
- Uses a relevant keyword naturally
- Fits seamlessly within the post’s theme
Or you could write:
“A lot of people find that wearing a mental health t-shirt with a calming message helps them feel more at ease during stressful days.”
This is a simple way to connect your products to the content—without sounding salesy or forced.
What You Should Include
To give your product keywords the best shot at ranking in blog posts that aren’t strictly product-focused, make sure you:
- Mention the product name and keyword naturally within the post
- Link to the product or collection using anchor text with the keyword
- Include an image of the product with keyword-rich alt text
- Example: alt="mental health clothing – affirmation sweatshirt"
- Deliver real, helpful content that aligns with the blog’s topic
What You Shouldn’t Do
- Force product keywords into posts where they don’t belong
- Write an entire post about mental health without ever tying it back to your product or brand
- Use keyword stuffing (repeating “mental health t-shirt” 12 times in one paragraph)
If it doesn’t make sense to a real reader, it won’t work for Google either.
Another Example: A Natural Product Tie-In
Blog Title: “3 Simple Practices to Manage Overwhelm After a Tough Week”
You might include:
“I always throw on my mental health hoodie before journaling or meditating—it’s like a soft reset for my mindset.”
Or:
“Starting the day with breathwork, a gratitude list, and even wearing an affirmation sweatshirt can help bring calm into the chaos.”
No hard sell. Just part of the routine—and that’s what makes it work.
Don’t Forget Your Author Bios
If you’re writing a post that doesn’t reference your products directly, that’s fine. You can still earn keyword relevance through the author bio.
Here’s how:
- Assign the post to an author tied to a specific collection or category
- In the bio, include product keywords and link to the relevant collection
Example:
Lauren writes for the Mindful Living section at [Brand Name], where she explores self-care, mindset, and mental wellness. Her writing is rooted in the mission behind our Mental Health Clothing Collection—featuring affirmation sweatshirts, mental health hoodies, and calming everyday pieces that support your journey.
What this does:
- Puts product keywords on the page
- Preserves the value and integrity of the blog post
- Strengthens internal links and category relevance
If you're writing about personal growth, emotional health, or mindset—you don't have to ignore your products. You just need to integrate them thoughtfully.
This strategy lets you rank for high-value keywords without turning your blog into a product catalog. When done consistently, it builds:
- Topical authority
- Trust with your audience
- Long-term search visibility
You don’t need to choose between authenticity and SEO. You can—and should—have both.
How We Work
In Mastering P.o.P’s membership, each member has a customized SEO strategy that they are actively executing. For any online business owner with a website, having a clear SEO strategy is important—it helps attract the right audience, rank well in search results, and drive traffic to the site. As part of this strategy, we track 100 keywords for each member. These keywords are carefully selected based on competitors performing well with them, alignment with our product offerings, and the expected traffic they can generate.
Members regularly receive tips like these within the community and during weekly Zoom calls, which are recorded, timestamped, and organized with agendas to make the guidance clear and actionable. Learn How We Work!
