Search intent, also known as user intent, is the reason behind why someone types a particular query into a search engine. Understanding search intent is critical for any business that wants to rank higher in search engine results pages (SERPs), especially now that Google is focusing more on this than ever before. So, how can you determine what someone's search intent is?
For example, say you want to know if Google treats the keywords “blinking” and “flashing” differently. The easiest way to determine this is by checking the SERPs (search engine result pages). What is Google showing us? Is Google showing us the same results? Same websites? If you Google both of these terms, Google is showing us different search results.
As a business, it's important to understand what type of search intent your customers are likely to have so that you can create content that meets their needs. If you're not sure how to determine search intent, one easy way is to check the search engine result pages (SERPs). The results that appear on the SERP will give you a good indication of what Google considers to be the most relevant results for that particular search query. From there, you can start to formulate a keyword and content strategy that will help you rank in Google.
On our Sept 4, 2022 Zoom call, we went over Search Intent and how to optimize our website to match what people are looking for (what we're selling). We always want to make sure that we check the intent of targeted keywords every now and then to make sure that Google is still showing results that match what we've optimized for. There will be times when the results for our targeted keywords may be a little different from when we originally searched the query aka keyword.
The video above is a prime example of Google results showing different products from what was being shown in the past. Always remember that Google is always making changes to their algorithm. While this can be frustrating, it's important to remember that our goal is to provide the best possible user experience for those who are searching for our products or services.
Watch this 2-minute Zoom call!
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