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If you're not tracking your marketing efforts, you're wasting time and money.
Are you tired of wasting time and money on SEO & Digital Marketing?
Imagine having a tool that helps you track all the marketing activities that matter in one place. Mastering P.o.P's new SEO & Digital...
Just like people, search engines like header tags too
Clear, descriptive headings are essential for busy readers who want to scan your text quickly or jump to the areas they’re interested in. It's no secret that effective headings are important to both humans and search engines when it...
If you want your website to rank well in search engines, it's important to focus on optimization.
If you want to improve your website's performance in search engine result pages, you can use data from the following free tools:
- Google Search Console
- Google Analytics
Each...
SEO, or search engine optimization, is one of the most important aspects of online marketing. By following some simple best practices, you can optimize your content for top visibility on search engine results pages.
In this article, I'll go over eight of the best SEO practices to follow when...
Are you creating 'Informational' blog content that doesn't convert?
Creating informational blog content using keywords is a great way to increase website traffic. However, if that traffic doesn't convert, it doesn't matter.
Remember, there are three types of Search Queries.
- Informational ...
If you're like most B2B and B2C business owners, you probably think that targeting keywords with zero search volume is a waste of time. After all, why would you want to spend time and resources on a keyword that no one is searching?
As it turns out, there are quite a few reasons why targeting...
At Mastering P.o.P, we provide expert group coaching based on your existing knowledge and goals. We have group Zoom coaching calls a minimum of 4-5 times per month.
Small and medium groups or private Zoom coaching can be a useful resource for online business owners as they...
As an email marketer, you must know the metrics that matter in order to scale your business. Email metrics give you valuable insight into whether or not your emails are successful.
The following metrics are essential for any email marketer, along with their corresponding formulas:
1. Clickthrough...
Search intent, also known as user intent, is the reason behind why someone types a particular query into a search engine. Understanding search intent is critical for any business that wants to rank higher in search engine results pages (SERPs), especially now that Google is focusing more on this...
What is Content Velocity?
Content Velocity is a measure of how fast content is created and how often it's updated. It's a good way to gauge the health of a content strategy, and it can help content creators understand what's working and what isn't.
A high Content Velocity means...
Are you having trouble with the Largest Contentful Paint (LCP) on your WordPress site?
If so, don't worry - you're not alone. 90% of the time this is image size which a compression plugin can fix.
In this post, I'll quickly explain how to fix the issue. We'll also explain what LCP is and why...
Most people think that the only way to find out how Google treats certain keywords is by running tests. However, the answer can actually be found in the search engine result pages (SERPs). For example, say you want to know if Google treats the keywords “cannabis packaging” and...
