Blog

A huge congratulations to Amy, the owner of South Table Sheds, for an incredible achievement—ranking on the first page of Google for "Denver sheds" and several other keywords! 

South Table Sheds joined the Mastering P.o.P program in mid-September 2024. In collaboration, Mastering P.o.P...

Katie, the owner of Mudd House Mercantile, transformed her “Living” collection page from no ranking to position 20 on Google for the keyword “Sustainable Goods.” By applying SEO strategies such as on-page optimizations, thoughtful keyword planning, and a targeted linking...

At Mastering P.o.P, we pride ourselves on being more than just an online digital marketing and SEO coaching program. With our roots in the cannabis industry, we have a unique understanding of the nuances and challenges that cannabis and dispensary brands face. Our expertise naturally extends to...

If you’re seeing a lot of "how to" queries in Google Search Console, it’s a great opportunity for you to capitalize on that traffic without risking keyword cannibalization. For example, one of my Inner Circle members, Stephanie, the owner of the Self-Care and Mental Health apparel...

In case you didn't know!

The value of the #1 position on Google is well-documented

Studies have shown that the #1 position gets 34% of the organic traffic, meaning that if you currently command the #5 spot, you could see a significant increase in traffic simply by moving up one position.

Only...

What is Evergreen Content?

Evergreen content is information that stays relevant and useful over time, no matter the trends or seasons. It serves as a reliable resource that continuously draws interest. For example, offers like gift cards, same-day delivery, refer-and-save deals, free trials, and...

You may or may not know this, but link building is getting other websites to link back to your site. Think of these links as online referrals—when reputable sites link to your website or content, it signals to search engines like Google that your website is trustworthy and valuable.

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No matter, if you run a product-based or service-based business, optimizing for your suppliers' or partners' names, can be a smart strategy to increase visibility and attract targeted traffic. If you're selling products or offering services, deciding if this approach makes sense for your...

Selecting the right blog categories is important for SEO, whether you run a service-based or product-based business. Proper categories help search engines understand what your site offers. When your categories match the keywords you're trying to rank for, it increases the chances of...

As a Digital Marketing and SEO coach offering online courses and resources, I'm excited to introduce you to one of our exceptional partners that can modernize how you maintain and optimize your blog: DropInBlog.

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